Fashion · Ahmedabad, Gujarat
Maisha
Handcrafted cotton, jacquard and vegan-leather bags for young women.
Founded by Esha Shah
Snapshot
- Founded
- 2018
- Headquarters
- Ahmedabad, Gujarat
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 14 August 2026
About Maisha
Esha Shah was studying to become a chartered accountant when a pop-up exhibition in Ahmedabad pulled her in a different direction, and Maisha grew out of that detour. The brand makes handcrafted bags from cotton, jacquard and vegan leather, with embroidery, beadwork and tassels done by local artisans, aimed at young women who want distinctive, sustainable accessories. Esha runs the business with her father and husband, and Maisha featured on Shark Tank India, where it landed a deal from Amit Jain and has since grown into a multi-crore designer-bag label.
Founder
Esha Shah
Woman FounderCo-founder & Creative Director
Co-founders: Nayan Shah and Neel Vora — Co-founders.
Ideal customers
Website, social & contact
Contact Maisha
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Frequently asked questions
- What does Maisha do?
- Esha Shah was studying to become a chartered accountant when a pop-up exhibition in Ahmedabad pulled her in a different direction, and Maisha grew out of that detour. The brand makes handcrafted bags from cotton, jacquard and vegan leather, with embroidery, beadwork and tassels done by local artisans, aimed at young women who want distinctive, sustainable accessories. Esha runs the business with her father and husband, and Maisha featured on Shark Tank India, where it landed a deal from Amit Jain and has since grown into a multi-crore designer-bag label.
- Who founded Maisha?
- Maisha was founded by Esha Shah.
- Where is Maisha headquartered?
- Maisha is headquartered in Ahmedabad, Gujarat, India.
- Is Maisha funded?
- Yes — Maisha is venture-funded and has reached the Seed stage.
- When was Maisha founded?
- Maisha was founded in 2018.