Fashion · Ahmedabad, Gujarat
Aurus
Founded by Puja Shah
Snapshot
- Founded
- 2013
- Headquarters
- Ahmedabad, Gujarat
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 5 July 2026
About Aurus
Aurus is a women-led fashion, apparel and accessories label based in Ahmedabad, Gujarat, founded in 2013. It was founded by Puja Shah. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founder
Puja Shah
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
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Frequently asked questions
- What does Aurus do?
- Aurus is a women-led fashion, apparel and accessories label based in Ahmedabad, Gujarat, founded in 2013. It was founded by Puja Shah. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Aurus?
- Aurus was founded by Puja Shah.
- Where is Aurus headquartered?
- Aurus is headquartered in Ahmedabad, Gujarat, India.
- Is Aurus funded?
- Aurus is bootstrapped — self-funded rather than venture-backed.
- When was Aurus founded?
- Aurus was founded in 2013.