Fashion · New Delhi, Delhi
Magic of Memories
Keepsake jewellery cast from breast milk, hair and more.
Founded by Preety Maggo
Snapshot
- Founded
- 2019
- Headquarters
- New Delhi, Delhi
- Industry
- Fashion
- Business model
- D2C keepsake jewellery
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About Magic of Memories
Preety Maggo, a Delhi optometrist, started Magic of Memories in 2019 after discovering breast-milk jewellery online. The brand turns breast milk, hair, umbilical cord and other keepsakes into wearable, lasting pieces. She pitched it on Shark Tank India and, despite a sceptical reception, grew it into a scaling business.
Founder
Preety Maggo
Woman FounderFounder
Ideal customers
New mothersSentimental-gifting buyersKeepsake collectors
Website, social
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Frequently asked questions
- What does Magic of Memories do?
- Preety Maggo, a Delhi optometrist, started Magic of Memories in 2019 after discovering breast-milk jewellery online. The brand turns breast milk, hair, umbilical cord and other keepsakes into wearable, lasting pieces. She pitched it on Shark Tank India and, despite a sceptical reception, grew it into a scaling business.
- Who founded Magic of Memories?
- Magic of Memories was founded by Preety Maggo.
- Where is Magic of Memories headquartered?
- Magic of Memories is headquartered in New Delhi, Delhi, India.
- Is Magic of Memories funded?
- Magic of Memories is bootstrapped — self-funded rather than venture-backed.
- When was Magic of Memories founded?
- Magic of Memories was founded in 2019.