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D2C / Consumer · Gurugram, Haryana

LimeRoad

Women-first fashion and lifestyle marketplace; acquired by V-Mart Retail (2022).

Founded by Suchi Mukherjee

Verified by Women Can Startup

Snapshot

Founded
2012
Headquarters
Gurugram, Haryana
Business model
Marketplace
Funding stage
Acquired
Markets
India
Last updated
25 June 2026

About LimeRoad

LimeRoad was one of the earliest Indian platforms to merge content and shopping. Its founder, a former eBay and Skype executive, ran it through a decade of capital cycles before V-Mart Retail bought it in a slump sale in October 2022.

Founder

Suchi Mukherjee

Woman Founder

Founder & CEO

Co-founders: Manish Saksena, Ankush Mehra — Co-founders.

Industry classification

D2C / Consumer Online Fashion

Funding

Funding~$50M+ raised; acquired by V-Mart Retail (2022)

Investors: Tiger Global, Lightspeed Venture Partners, Matrix Partners India

Ideal customers

Consumers (D2C)

Typical customer segments for a d2c / consumer company.

Founder story

In-depth profile

How Suchi Mukherjee built LimeRoad

LimeRoad was one of the earliest Indian platforms to merge content and shopping. Its founder, a former eBay and Skype executive, ran it through a decade of capital cycles before V-Mart Retail bought it in a slump sale in October 2022.

Read the story →

Website, social & contact

Contact LimeRoad

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Frequently asked questions

What does LimeRoad do?
LimeRoad was one of the earliest Indian platforms to merge content and shopping. Its founder, a former eBay and Skype executive, ran it through a decade of capital cycles before V-Mart Retail bought it in a slump sale in October 2022.
Who founded LimeRoad?
LimeRoad was founded by Suchi Mukherjee.
Where is LimeRoad headquartered?
LimeRoad is headquartered in Gurugram, Haryana, India.
Is LimeRoad funded?
LimeRoad has been acquired.
When was LimeRoad founded?
LimeRoad was founded in 2012.