Fashion · New Delhi, Delhi
Lazo
Trendy, affordable clothing cut for the Indian woman's body.
Founded by Chanaya Gupta
Snapshot
- Founded
- 2020
- Headquarters
- New Delhi, Delhi
- Industry
- Fashion
- Business model
- D2C fashion
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About Lazo
Chanaya Gupta founded Lazo (Lazo Store) in Delhi in 2020, building a fashion label around clothes that are trend-led, affordable and tailored to Indian body types rather than borrowed western fits. Tops, dresses and bottoms are its bread and butter. Sold direct online.
Founder
Chanaya Gupta
Woman FounderFounder
Ideal customers
Young womenEveryday-fashion shoppersValue-led buyers
Website, social
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Frequently asked questions
- What does Lazo do?
- Chanaya Gupta founded Lazo (Lazo Store) in Delhi in 2020, building a fashion label around clothes that are trend-led, affordable and tailored to Indian body types rather than borrowed western fits. Tops, dresses and bottoms are its bread and butter. Sold direct online.
- Who founded Lazo?
- Lazo was founded by Chanaya Gupta.
- Where is Lazo headquartered?
- Lazo is headquartered in New Delhi, Delhi, India.
- Is Lazo funded?
- Lazo is bootstrapped — self-funded rather than venture-backed.
- When was Lazo founded?
- Lazo was founded in 2020.