Fashion · Bengaluru, Karnataka
IMARA
Accessible ethnic and fusion wear for young urban women.
Founded by Anjana Reddy
Snapshot
- Founded
- 2015
- Headquarters
- Bengaluru, Karnataka
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 23 September 2026
About IMARA
IMARA is the women's ethnic-wear label Anjana Reddy built under her company USPL, launched in 2015 with actor Shraddha Kapoor as its face. The Bengaluru brand sells kurtas, dresses and fusion wear pitched at fashion-conscious young women who want festive without the couture price tag. Reddy had already built celebrity-brand businesses, and IMARA applied that playbook to affordable ethnic fashion.
Founder
Anjana Reddy
Woman FounderFounder
Ideal customers
Young womenEthnic-wear shoppers
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Frequently asked questions
- What does IMARA do?
- IMARA is the women's ethnic-wear label Anjana Reddy built under her company USPL, launched in 2015 with actor Shraddha Kapoor as its face. The Bengaluru brand sells kurtas, dresses and fusion wear pitched at fashion-conscious young women who want festive without the couture price tag. Reddy had already built celebrity-brand businesses, and IMARA applied that playbook to affordable ethnic fashion.
- Who founded IMARA?
- IMARA was founded by Anjana Reddy.
- Where is IMARA headquartered?
- IMARA is headquartered in Bengaluru, Karnataka, India.
- Is IMARA funded?
- Yes — IMARA is venture-funded and has reached the Seed stage.
- When was IMARA founded?
- IMARA was founded in 2015.