Fashion · Navi Mumbai, Maharashtra
House of Anita Dongre
Fashion house behind AND, Global Desi, Grassroot and Pinkcity.
Founded by Anita Dongre
Verified by Women Can StartupSnapshot
About House of Anita Dongre
House of Anita Dongre is one of India's largest fashion houses, spanning the western-wear brand AND, contemporary line Global Desi, sustainable luxury label Grassroot and the Pinkcity jewellery line. Anita Dongre started with two sewing machines in 1995 and built the Navi Mumbai company into a business that in 2013 became the first Indian fashion house to raise private equity, a $20 million investment from General Atlantic. Her bridal couture and conscious-fashion advocacy have made her one of the country's most influential designers.
Founder
Anita Dongre
Woman FounderFounder & Chief Creative Officer
Anita Dongre studied fashion at SNDT Women's University in Mumbai and started her label with two sewing machines in 1995. She has been named to the Business of Fashion's BoF 500 list of people shaping global fashion.
Industry classification
Fashion Apparel & Accessories
Funding
Investors: General Atlantic
Ideal customers
Typical customer segments for a fashion company.
Media coverage
Founder story
In-depth profile
How Anita Dongre built House of Anita Dongre
From two sewing machines in Mumbai in 1995 to AND, Global Desi, Anita Dongre couture, the Grassroot crafts label and Pinkcity jewellery, hers is one of Indian fashion’s most layered founder stories.
Read the story →Website, social
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Frequently asked questions
- What does House of Anita Dongre do?
- House of Anita Dongre is one of India's largest fashion houses, spanning the western-wear brand AND, contemporary line Global Desi, sustainable luxury label Grassroot and the Pinkcity jewellery line. Anita Dongre started with two sewing machines in 1995 and built the Navi Mumbai company into a business that in 2013 became the first Indian fashion house to raise private equity, a $20 million investment from General Atlantic. Her bridal couture and conscious-fashion advocacy have made her one of the country's most influential designers.
- Who founded House of Anita Dongre?
- House of Anita Dongre was founded by Anita Dongre.
- Where is House of Anita Dongre headquartered?
- House of Anita Dongre is headquartered in Navi Mumbai, Maharashtra, India.
- Is House of Anita Dongre funded?
- Yes — House of Anita Dongre is venture-funded and has reached the Series C stage.
- When was House of Anita Dongre founded?
- House of Anita Dongre was founded in 1995.