Fashion · New Delhi, Delhi
Fitkin
Activewear built for Indian women who actually move.
Founded by Surbhi Chawla
Snapshot
- Founded
- 2020
- Headquarters
- New Delhi, Delhi
- Industry
- Fashion
- Business model
- D2C activewear
- Funding stage
- Seed
- Markets
- India
- Last updated
- 28 September 2026
About Fitkin
Surbhi Chawla started Fitkin in New Delhi in 2020 because most activewear on the shelves was either imported and pricey or an afterthought cut for men. The brand makes leggings, sports bras and everyday athleisure sized and shaped for Indian women, sold direct online. It leans on squat-proof fabric, functional pockets and a size range that runs wider than the market norm.
Founder
Surbhi Chawla
Woman FounderFounder
Ideal customers
Women who work outAthleisure shoppersYoga & gym-goers
Website, social
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Frequently asked questions
- What does Fitkin do?
- Surbhi Chawla started Fitkin in New Delhi in 2020 because most activewear on the shelves was either imported and pricey or an afterthought cut for men. The brand makes leggings, sports bras and everyday athleisure sized and shaped for Indian women, sold direct online. It leans on squat-proof fabric, functional pockets and a size range that runs wider than the market norm.
- Who founded Fitkin?
- Fitkin was founded by Surbhi Chawla.
- Where is Fitkin headquartered?
- Fitkin is headquartered in New Delhi, Delhi, India.
- Is Fitkin funded?
- Yes — Fitkin is venture-funded and has reached the Seed stage.
- When was Fitkin founded?
- Fitkin was founded in 2020.