Fashion · New Delhi, Delhi
Eurumme
Handcrafted fashion-jewellery brand built on an "imperfect is beautiful" aesthetic.
Founded by Eishita Puri
Snapshot
- Founded
- 2015
- Headquarters
- New Delhi, Delhi
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Employees
- 11-50
- Markets
- India
- Last updated
- 24 June 2026
About Eurumme
Eurumme is a handcrafted fashion jewellery label from New Delhi, founded by Eishita Puri in August 2015. The name blends Aurum, the Latin word for gold, with the founder's first initial. The label's philosophy is that imperfect is beautiful: every piece is handmade in India with a deliberately raw finish, so no two are exactly the same. Its jewellery has been worn by Sonam Kapoor and Aishwarya Rai Bachchan.
Founder
Eishita Puri
Woman FounderFounder
Eishita Puri was born and raised in New Delhi and studied media and communications at the University of Melbourne. She worked as a journalist for three years, including at the Associated Press, before starting Eurumme.
Industry classification
Fashion Jewellery
Ideal customers
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Eurumme do?
- Eurumme is a handcrafted fashion jewellery label from New Delhi, founded by Eishita Puri in August 2015. The name blends Aurum, the Latin word for gold, with the founder's first initial. The label's philosophy is that imperfect is beautiful: every piece is handmade in India with a deliberately raw finish, so no two are exactly the same. Its jewellery has been worn by Sonam Kapoor and Aishwarya Rai Bachchan.
- Who founded Eurumme?
- Eurumme was founded by Eishita Puri.
- Where is Eurumme headquartered?
- Eurumme is headquartered in New Delhi, Delhi, India.
- Is Eurumme funded?
- Eurumme is bootstrapped — self-funded rather than venture-backed.
- When was Eurumme founded?
- Eurumme was founded in 2015.