Fashion · Kolkata, West Bengal
Ekru
Founded by Ekta Jaipuria, Ruchira Kandhari
Snapshot
- Founded
- 2003
- Headquarters
- Kolkata, West Bengal
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 4 July 2026
About Ekru
Ekru is a Kolkata-based women-led fashion, apparel and accessories label, started in 2003. Ekru was co-founded by Ekta Jaipuria and Ruchira Kandhari. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founders
Ekta Jaipuria
Woman FounderRuchira Kandhari
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
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Frequently asked questions
- What does Ekru do?
- Ekru is a Kolkata-based women-led fashion, apparel and accessories label, started in 2003. Ekru was co-founded by Ekta Jaipuria and Ruchira Kandhari. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Ekru?
- Ekru was founded by Ekta Jaipuria and Ruchira Kandhari.
- Where is Ekru headquartered?
- Ekru is headquartered in Kolkata, West Bengal, India.
- Is Ekru funded?
- Ekru is bootstrapped — self-funded rather than venture-backed.
- When was Ekru founded?
- Ekru was founded in 2003.