Beauty & Personal Care · Kolkata, West Bengal
Auli Lifestyle
Ayurveda-meets-science natural skincare brand.
Founded by Aishwarya Biswas
Verified by Women Can StartupSnapshot
- Founded
- 2020
- Headquarters
- Kolkata, West Bengal
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Seed
- Markets
- India
- Last updated
- 26 June 2026
About Auli Lifestyle
She left an engineering track to build a clean-beauty brand from Kolkata that takes Ayurveda seriously as ingredient science, not as nostalgia — and won an on-air Shark Tank India deal making the case.
Founder
Industry classification
Beauty & Personal Care Skincare
Funding
Total raisedShark Tank India dealLatest roundSeed
Investors: Namita Thapar
Ideal customers
Consumers (D2C)
Typical customer segments for a beauty & personal care company.
Founder story
In-depth profile
How Aishwarya Biswas built Auli Lifestyle
She left an engineering track to build a clean-beauty brand from Kolkata that takes Ayurveda seriously as ingredient science, not as nostalgia — and won an on-air Shark Tank India deal making the case.
Read the story →Website, social
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Frequently asked questions
- What does Auli Lifestyle do?
- She left an engineering track to build a clean-beauty brand from Kolkata that takes Ayurveda seriously as ingredient science, not as nostalgia — and won an on-air Shark Tank India deal making the case.
- Who founded Auli Lifestyle?
- Auli Lifestyle was founded by Aishwarya Biswas.
- Where is Auli Lifestyle headquartered?
- Auli Lifestyle is headquartered in Kolkata, West Bengal, India.
- Is Auli Lifestyle funded?
- Yes — Auli Lifestyle is venture-funded and has reached the Seed stage.
- When was Auli Lifestyle founded?
- Auli Lifestyle was founded in 2020.