Fashion · New Delhi, Delhi
Doodlage
Sustainable fashion label upcycling factory and post-consumer textile waste.
Founded by Kriti Tula
Snapshot
- Founded
- 2012
- Headquarters
- New Delhi, Delhi
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Employees
- 11-50
- Markets
- India
- Last updated
- 24 June 2026
About Doodlage
Founded in 2012, Doodlage is a women-led fashion, apparel and accessories label headquartered in New Delhi, Delhi. Doodlage was founded by Kriti Tula. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed. It has a team of 11-50.
Founder
Kriti Tula
Woman FounderFounder & Creative Director
Co-founders: Paras Arora — Co-founder.
Industry classification
Fashion Sustainable Fashion
Ideal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Awards & recognition
- Digital Women Awards — Impact Award (2024)
Website, social
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Frequently asked questions
- What does Doodlage do?
- Founded in 2012, Doodlage is a women-led fashion, apparel and accessories label headquartered in New Delhi, Delhi. Doodlage was founded by Kriti Tula. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed. It has a team of 11-50.
- Who founded Doodlage?
- Doodlage was founded by Kriti Tula.
- Where is Doodlage headquartered?
- Doodlage is headquartered in New Delhi, Delhi, India.
- Is Doodlage funded?
- Doodlage is bootstrapped — self-funded rather than venture-backed.
- When was Doodlage founded?
- Doodlage was founded in 2012.