Beauty & Personal Care · Erode, Tamil Nadu
Deyga Organics
Handcrafted natural skincare and personal-care brand from Tamil Nadu.
Founded by Arthi Raguram
Snapshot
- Founded
- 2018
- Headquarters
- Erode, Tamil Nadu
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 25 June 2026
About Deyga Organics
Deyga Organics makes handmade natural skincare from Erode in Tamil Nadu, a catalogue that has grown from a handful of soaps and face packs to about 100 products. Arthi Raguram started the brand in 2018 after years of dealing with sensitive, acne-prone skin, setting up a small manufacturing unit with family support. The company has stayed bootstrapped while growing past Rs 20 crore in annual revenue, selling directly to consumers online.
Founder
Arthi Raguram
Woman FounderFounder & CEO
Arthi Raguram launched Deyga from Erode in 2018, starting with one employee and handmade soaps. She built the bootstrapped brand past Rs 20 crore in revenue before turning 30.
Industry classification
Beauty & Personal Care Skincare
Ideal customers
Typical customer segments for a beauty & personal care company.
Media coverage
Website, social
Related women-led startups
More in Beauty & Personal Care.
Other Bootstrapped women-led companies
Frequently asked questions
- What does Deyga Organics do?
- Deyga Organics makes handmade natural skincare from Erode in Tamil Nadu, a catalogue that has grown from a handful of soaps and face packs to about 100 products. Arthi Raguram started the brand in 2018 after years of dealing with sensitive, acne-prone skin, setting up a small manufacturing unit with family support. The company has stayed bootstrapped while growing past Rs 20 crore in annual revenue, selling directly to consumers online.
- Who founded Deyga Organics?
- Deyga Organics was founded by Arthi Raguram.
- Where is Deyga Organics headquartered?
- Deyga Organics is headquartered in Erode, Tamil Nadu, India.
- Is Deyga Organics funded?
- Deyga Organics is bootstrapped — self-funded rather than venture-backed.
- When was Deyga Organics founded?
- Deyga Organics was founded in 2018.