Beauty & Personal Care · Bengaluru, Karnataka
Deconstruct
Science-backed, ingredient-led D2C skincare.
Founded by Malini Adapureddy
Verified by Women Can StartupSnapshot
- Founded
- 2021
- Headquarters
- Bengaluru, Karnataka
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Series A
- Employees
- 51-200
- Markets
- India
- Last updated
- 18 August 2026
About Deconstruct
She has an IIT Kharagpur degree, an INSEAD MBA and years at Flipkart and Procter and Gamble. When she started her own brand in 2021 she was also the person packing the boxes.
Founder
Industry classification
Beauty & Personal Care Skincare
Funding
Total raised~$10M (Series round, 2025)Latest roundSeries A
Investors: L'Oréal BOLD, DSG Consumer Partners, V3 Ventures, Kalaari Capital
Ideal customers
Consumers (D2C)
Typical customer segments for a beauty & personal care company.
Founder story
In-depth profile
How Malini Adapureddy built Deconstruct
She has an IIT Kharagpur degree, an INSEAD MBA and years at Flipkart and Procter and Gamble. When she started her own brand in 2021 she was also the person packing the boxes.
Read the story →Website, social
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Frequently asked questions
- What does Deconstruct do?
- She has an IIT Kharagpur degree, an INSEAD MBA and years at Flipkart and Procter and Gamble. When she started her own brand in 2021 she was also the person packing the boxes.
- Who founded Deconstruct?
- Deconstruct was founded by Malini Adapureddy.
- Where is Deconstruct headquartered?
- Deconstruct is headquartered in Bengaluru, Karnataka, India.
- Is Deconstruct funded?
- Yes — Deconstruct is venture-funded and has reached the Series A stage.
- When was Deconstruct founded?
- Deconstruct was founded in 2021.