Fashion · Jaipur, Rajasthan
Bunaai
Rajasthan-inspired ethnic and fusion womenswear brand.
Founded by Pari Choudhary
Snapshot
- Founded
- 2016
- Headquarters
- Jaipur, Rajasthan
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Employees
- 201-500
- Revenue
- ₹30-50 Cr
- Markets
- India
- Last updated
- 4 July 2026
About Bunaai
Bunaai is a Jaipur womenswear brand that blends Rajasthani hand block prints with contemporary silhouettes, working in fabrics like cotton, chanderi and silk. Pari Choudhary launched it in 2016 with Rs 53,000, two sewing machines and a first collection of 13 dresses that sold out within a week. The brand grew largely through Instagram, where Choudhary had built an audience as a fashion blogger, and its kurta sets, dresses and co-ord sets now support a team of about 1,000 people including over 400 full-time employees. Revenue roughly doubled during the pandemic years, crossing Rs 33 crore.
Founder
Pari Choudhary
Woman FounderFounder
Pari Choudhary is a self-taught designer from Jaipur who started out as a fashion blogger in December 2014, with prior experience in advertising and social media marketing. She built Bunaai's following on Instagram, where she has over a million followers.
Industry classification
Fashion Ethnic Wear
Ideal customers
Typical customer segments for a fashion company.
Awards & recognition
- Ranked 28th in Inc42's Fast42 D2C Edition (2023)
Website, social
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Frequently asked questions
- What does Bunaai do?
- Bunaai is a Jaipur womenswear brand that blends Rajasthani hand block prints with contemporary silhouettes, working in fabrics like cotton, chanderi and silk. Pari Choudhary launched it in 2016 with Rs 53,000, two sewing machines and a first collection of 13 dresses that sold out within a week. The brand grew largely through Instagram, where Choudhary had built an audience as a fashion blogger, and its kurta sets, dresses and co-ord sets now support a team of about 1,000 people including over 400 full-time employees. Revenue roughly doubled during the pandemic years, crossing Rs 33 crore.
- Who founded Bunaai?
- Bunaai was founded by Pari Choudhary.
- Where is Bunaai headquartered?
- Bunaai is headquartered in Jaipur, Rajasthan, India.
- Is Bunaai funded?
- Bunaai is bootstrapped — self-funded rather than venture-backed.
- When was Bunaai founded?
- Bunaai was founded in 2016.