Food & Beverages · Jaipur, Rajasthan
Eat Better Co
D2C healthy-snacking brand using natural ingredients.
Founded by Mridula Kanoria, Vidushi Kajaria
Snapshot
- Founded
- 2020
- Headquarters
- Jaipur, Rajasthan
- Industry
- Food & Beverages
- Business model
- D2C
- Funding stage
- Pre-Series A
- Markets
- India
- Last updated
- 26 June 2026
About Eat Better Co
Founded in 2020, Eat Better Co is a women-led food and beverages brand headquartered in Jaipur, Rajasthan. Eat Better Co was co-founded by Mridula Kanoria and Vidushi Kajaria. It operates on a D2C model, serving consumers. The company has reached the Pre-Series A stage.
Founders
Mridula Kanoria
Woman FounderCo-founder
Co-founders: Shaurya Kanoria — Co-founder.
Industry classification
Food & Beverages Healthy Snacking
Funding
Total raised₹17 Cr (Pre-Series A)Latest roundPre-Series A
Investors: Prath Ventures, Spring Marketing Capital, Mumbai Angels
Ideal customers
Consumers (D2C)
Typical customer segments for a food & beverages company.
Awards & recognition
- Shark Tank India Season 4 deal
Website, social
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Frequently asked questions
- What does Eat Better Co do?
- Founded in 2020, Eat Better Co is a women-led food and beverages brand headquartered in Jaipur, Rajasthan. Eat Better Co was co-founded by Mridula Kanoria and Vidushi Kajaria. It operates on a D2C model, serving consumers. The company has reached the Pre-Series A stage.
- Who founded Eat Better Co?
- Eat Better Co was founded by Mridula Kanoria and Vidushi Kajaria.
- Where is Eat Better Co headquartered?
- Eat Better Co is headquartered in Jaipur, Rajasthan, India.
- Is Eat Better Co funded?
- Yes — Eat Better Co is venture-funded and has reached the Pre-Series A stage.
- When was Eat Better Co founded?
- Eat Better Co was founded in 2020.