Fashion · Gurugram, Haryana
Truebrowns
Contemporary Indian-wear D2C label.
Founded by Udita Bansal
Snapshot
- Founded
- 2019
- Headquarters
- Gurugram, Haryana
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Acquired
- Markets
- India
- Last updated
- 28 June 2026
About Truebrowns
trueBrowns is an urban ethnic-wear brand making contemporary Indian clothing in inclusive sizing, sold direct to consumers in India and the US. Udita Bansal, a NIFT graduate with corporate years at Aditya Birla's Madura Fashion, built the label around comfortable modern ethnic staples, adding a jewellery line in 2023. The ecommerce roll-up Goat Brand Labs acquired the brand to scale it alongside its portfolio of D2C labels.
Founder
Udita Bansal
Woman FounderFounder & CEO
Udita Bansal is a NIFT graduate who also studied at Harvard and worked at Madura Fashion & Lifestyle before building trueBrowns.
Industry classification
Fashion Apparel
Funding
Investors: GOAT Brand Labs
Ideal customers
Women
Website, social
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Frequently asked questions
- What does Truebrowns do?
- trueBrowns is an urban ethnic-wear brand making contemporary Indian clothing in inclusive sizing, sold direct to consumers in India and the US. Udita Bansal, a NIFT graduate with corporate years at Aditya Birla's Madura Fashion, built the label around comfortable modern ethnic staples, adding a jewellery line in 2023. The ecommerce roll-up Goat Brand Labs acquired the brand to scale it alongside its portfolio of D2C labels.
- Who founded Truebrowns?
- Truebrowns was founded by Udita Bansal.
- Where is Truebrowns headquartered?
- Truebrowns is headquartered in Gurugram, Haryana, India.
- Is Truebrowns funded?
- Truebrowns has been acquired.
- When was Truebrowns founded?
- Truebrowns was founded in 2019.