Media · Mumbai, Maharashtra
The Swaddle
Independent digital publication on health, gender and culture.
Founded by Karla Bookman
Snapshot
- Founded
- 2015
- Headquarters
- Mumbai, Maharashtra
- Industry
- Media
- Business model
- Media / creative studio
- Funding stage
- Bootstrapped
- Employees
- 11-50
- Markets
- India
- Last updated
- 27 June 2026
About The Swaddle
The Swaddle is an independent Mumbai publication and production studio covering gender, health, culture and society. Karla Bookman started it in 2015 as a digital resource on women's health, focused on maternal, sexual and mental health, subjects Indian media largely treated as taboo. It has since widened into essays, news analysis, podcasts and video for a young Indian audience. The studio arm produces documentary and creative work, including podcast series such as The Last Courtesans of Bombay.
Founder
Karla Bookman
Woman FounderFounder
Karla Bookman started The Swaddle in 2015 as a digital resource on women's health and led its evolution into an independent magazine and production studio. She has spoken on feminism and Indian media at the Business of Fashion VOICES global summit.
Industry classification
Media Digital Publishing
Ideal customers
Typical customer segments for a media company.
Website, social
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Frequently asked questions
- What does The Swaddle do?
- The Swaddle is an independent Mumbai publication and production studio covering gender, health, culture and society. Karla Bookman started it in 2015 as a digital resource on women's health, focused on maternal, sexual and mental health, subjects Indian media largely treated as taboo. It has since widened into essays, news analysis, podcasts and video for a young Indian audience. The studio arm produces documentary and creative work, including podcast series such as The Last Courtesans of Bombay.
- Who founded The Swaddle?
- The Swaddle was founded by Karla Bookman.
- Where is The Swaddle headquartered?
- The Swaddle is headquartered in Mumbai, Maharashtra, India.
- Is The Swaddle funded?
- The Swaddle is bootstrapped — self-funded rather than venture-backed.
- When was The Swaddle founded?
- The Swaddle was founded in 2015.