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Food & Beverages · Jaipur, Rajasthan

The Misfits

Founded by Aditi Jhala

Verified by Women Can Startup

Snapshot

Founded
2024
Headquarters
Jaipur, Rajasthan
Business model
D2C
Markets
India
Last updated
9 August 2026

About The Misfits

Fruit and vegetables that are misshapen or the wrong size are rejected before they reach a shelf, and the farmer absorbs the loss. She and her mother built a food brand out of exactly that produce.

Founder

Aditi Jhala

Woman Founder

Ideal customers

Consumers (D2C)

Typical customer segments for a food & beverages company.

Founder story

In-depth profile

How Aditi Jhala built The Misfits

Fruit and vegetables that are misshapen or the wrong size are rejected before they reach a shelf, and the farmer absorbs the loss. She and her mother built a food brand out of exactly that produce.

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Frequently asked questions

What does The Misfits do?
Fruit and vegetables that are misshapen or the wrong size are rejected before they reach a shelf, and the farmer absorbs the loss. She and her mother built a food brand out of exactly that produce.
Who founded The Misfits?
The Misfits was founded by Aditi Jhala.
Where is The Misfits headquartered?
The Misfits is headquartered in Jaipur, Rajasthan, India.
Is The Misfits funded?
The Misfits's funding details haven't been publicly disclosed.
When was The Misfits founded?
The Misfits was founded in 2024.