Food & Beverages · Jaipur, Rajasthan
The Misfits
Founded by Aditi Jhala
Verified by Women Can StartupSnapshot
- Founded
- 2024
- Headquarters
- Jaipur, Rajasthan
- Industry
- Food & Beverages
- Business model
- D2C
- Markets
- India
- Last updated
- 9 August 2026
About The Misfits
Fruit and vegetables that are misshapen or the wrong size are rejected before they reach a shelf, and the farmer absorbs the loss. She and her mother built a food brand out of exactly that produce.
Founder
Aditi Jhala
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a food & beverages company.
Founder story
In-depth profile
How Aditi Jhala built The Misfits
Fruit and vegetables that are misshapen or the wrong size are rejected before they reach a shelf, and the farmer absorbs the loss. She and her mother built a food brand out of exactly that produce.
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Frequently asked questions
- What does The Misfits do?
- Fruit and vegetables that are misshapen or the wrong size are rejected before they reach a shelf, and the farmer absorbs the loss. She and her mother built a food brand out of exactly that produce.
- Who founded The Misfits?
- The Misfits was founded by Aditi Jhala.
- Where is The Misfits headquartered?
- The Misfits is headquartered in Jaipur, Rajasthan, India.
- Is The Misfits funded?
- The Misfits's funding details haven't been publicly disclosed.
- When was The Misfits founded?
- The Misfits was founded in 2024.
