Fashion · Pune, Maharashtra
The Jodi Life
Handcrafted apparel and home brand working with Indian artisans.
Founded by Karuna Laungani, Gauri Verma
Snapshot
- Founded
- 2014
- Headquarters
- Pune, Maharashtra
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 27 June 2026
About The Jodi Life
JODI makes ready-to-wear and accessories in bold colours and graphic motifs, built on 100% natural Indian textiles and hand block printing. Former Elle India stylists Karuna Laungani and Gauri Verma met at the magazine in 2013 and started the label in 2015, naming it for the fact that each is one of a pair of twins. The brand works closely with Indian craft clusters, with prints drawing on traditions from Kutch and beyond, and retails through its own stores and stockists.
Founders
Karuna Laungani
Woman FounderCo-founder
Karuna Laungani was a fashion stylist at Elle India before co-founding JODI in 2015 around a shared love of Indian handicrafts.
Gauri Verma
Woman FounderCo-founder
Gauri Verma styled for Elle India before leaving to build JODI with Karuna Laungani, pairing hand block printing with contemporary silhouettes.
Industry classification
Fashion Apparel & Home
Ideal customers
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does The Jodi Life do?
- JODI makes ready-to-wear and accessories in bold colours and graphic motifs, built on 100% natural Indian textiles and hand block printing. Former Elle India stylists Karuna Laungani and Gauri Verma met at the magazine in 2013 and started the label in 2015, naming it for the fact that each is one of a pair of twins. The brand works closely with Indian craft clusters, with prints drawing on traditions from Kutch and beyond, and retails through its own stores and stockists.
- Who founded The Jodi Life?
- The Jodi Life was founded by Karuna Laungani and Gauri Verma.
- Where is The Jodi Life headquartered?
- The Jodi Life is headquartered in Pune, Maharashtra, India.
- Is The Jodi Life funded?
- The Jodi Life is bootstrapped — self-funded rather than venture-backed.
- When was The Jodi Life founded?
- The Jodi Life was founded in 2014.