Fashion · Gurugram, Haryana
Salt Attire
Internet-first workwear and smart-casuals brand for women.
Founded by Dipti Tolani
Snapshot
- Founded
- 2016
- Headquarters
- Gurugram, Haryana
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Employees
- 11-50
- Markets
- India
- Last updated
- 24 June 2026
About Salt Attire
Salt Attire makes workwear and business casuals for women, built around the idea of clothes that work from 9 am to 9 pm. Founded by Dipti Tolani in 2016, the label sells shirts, trousers, blazers, dresses and co-ord sets online, with tailored fits offered against a customer's own measurements. It began as an internet-first direct-to-consumer brand and has since added marketplace listings on Myntra and Nykaa along with a handful of physical experience stores. Tolani started the company after moving back from New York and finding little professional, well-made workwear in Indian stores.
Founder
Dipti Tolani
Woman FounderFounder & CEO
Dipti Tolani studied engineering at Pune University and holds a master's in Operations Research and Financial Engineering from Columbia University. She worked in New York as a financial risk consultant and as a software developer on HSBC's OTC derivatives platform before founding Salt Attire.
Industry classification
Fashion Apparel & Workwear
Ideal customers
Website, social
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Frequently asked questions
- What does Salt Attire do?
- Salt Attire makes workwear and business casuals for women, built around the idea of clothes that work from 9 am to 9 pm. Founded by Dipti Tolani in 2016, the label sells shirts, trousers, blazers, dresses and co-ord sets online, with tailored fits offered against a customer's own measurements. It began as an internet-first direct-to-consumer brand and has since added marketplace listings on Myntra and Nykaa along with a handful of physical experience stores. Tolani started the company after moving back from New York and finding little professional, well-made workwear in Indian stores.
- Who founded Salt Attire?
- Salt Attire was founded by Dipti Tolani.
- Where is Salt Attire headquartered?
- Salt Attire is headquartered in Gurugram, Haryana, India.
- Is Salt Attire funded?
- Salt Attire is bootstrapped — self-funded rather than venture-backed.
- When was Salt Attire founded?
- Salt Attire was founded in 2016.