Fashion · Bhubaneswar, OD
Rustic Hue
Conscious fashion woven with Odisha's handloom weavers.
Founded by Swikruti Pradhan
Snapshot
- Founded
- 2016
- Headquarters
- Bhubaneswar, OD
- Industry
- Fashion
- Business model
- Slow fashion / handloom
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About Rustic Hue
Swikruti Pradhan founded Rustic Hue in Bhubaneswar around 2016, quitting a fashion-retail job to build a research-based conscious label. She works directly with handloom weavers across Odisha's textile villages, so each piece carries a maker's story rather than a factory stamp. The brand has picked up awards for its craft-first approach.
Founder
Swikruti Pradhan
Woman FounderFounder & Creative Director
Ideal customers
Slow-fashion shoppersHandloom loversConscious-luxury buyers
Website, social
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Frequently asked questions
- What does Rustic Hue do?
- Swikruti Pradhan founded Rustic Hue in Bhubaneswar around 2016, quitting a fashion-retail job to build a research-based conscious label. She works directly with handloom weavers across Odisha's textile villages, so each piece carries a maker's story rather than a factory stamp. The brand has picked up awards for its craft-first approach.
- Who founded Rustic Hue?
- Rustic Hue was founded by Swikruti Pradhan.
- Where is Rustic Hue headquartered?
- Rustic Hue is headquartered in Bhubaneswar, OD, India.
- Is Rustic Hue funded?
- Rustic Hue is bootstrapped — self-funded rather than venture-backed.
- When was Rustic Hue founded?
- Rustic Hue was founded in 2016.