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Fashion · Mumbai, Maharashtra

Pipa Bella

Affordable fashion-jewellery and accessories brand; acquired by Nykaa Fashion.

Founded by Shuchi Pandya

Snapshot

Founded
2013
Industry
Fashion
Business model
D2C
Funding stage
Acquired
Employees
50-200
Markets
India
Last updated
24 June 2026

About Pipa Bella

Pipa Bella is a women-led fashion, apparel and accessories label based in Mumbai, Maharashtra, founded in 2013. It was founded by Shuchi Pandya. It operates on a D2C model, serving consumers. The company has been acquired. It has a team of 50-200.

Founder

Shuchi Pandya

Woman Founder

Founder & CEO

Co-founders: Shivani Pandya and Komal Goel — Co-founders.

Industry classification

Fashion Jewellery & Accessories

Funding

FundingAcquired by Nykaa Fashion (2021)

Investors: Fireside Ventures, LionRock Capital

Ideal customers

Consumers (D2C)

Typical customer segments for a fashion company.

Website, social & contact

Contact Pipa Bella

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Frequently asked questions

What does Pipa Bella do?
Pipa Bella is a women-led fashion, apparel and accessories label based in Mumbai, Maharashtra, founded in 2013. It was founded by Shuchi Pandya. It operates on a D2C model, serving consumers. The company has been acquired. It has a team of 50-200.
Who founded Pipa Bella?
Pipa Bella was founded by Shuchi Pandya.
Where is Pipa Bella headquartered?
Pipa Bella is headquartered in Mumbai, Maharashtra, India.
Is Pipa Bella funded?
Pipa Bella has been acquired.
When was Pipa Bella founded?
Pipa Bella was founded in 2013.