Fashion · Mumbai, Maharashtra
Pernia’s Pop-Up Shop
Multi-designer luxury ethnic and fusion fashion e-commerce platform.
Founded by Pernia Qureshi
Snapshot
- Founded
- 2012
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- Marketplace
- Funding stage
- Acquired
- Employees
- 201-500
- Markets
- India
- Last updated
- 24 June 2026
About Pernia’s Pop-Up Shop
Pernia's Pop-Up Shop is an online store for Indian designer wear, launched in 2012 as one of the country's first platforms selling top designers to a global clientele. Stylist Pernia Qureshi built it around her own curation, stocking couture and ready-to-wear from India's leading fashion houses alongside her eponymous label. Purple Style Labs acquired the company in February 2018 and has since expanded it into luxury retail across India and abroad.
Founder
Pernia Qureshi
Woman FounderFounder
Pernia Qureshi worked as a stylist for Harper's Bazaar, Elle and Conde Nast and designed the costumes for the 2010 film Aisha before founding Pernia's Pop-Up Shop in 2012.
Industry classification
Fashion Fashion
Ideal customers
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Pernia’s Pop-Up Shop do?
- Pernia's Pop-Up Shop is an online store for Indian designer wear, launched in 2012 as one of the country's first platforms selling top designers to a global clientele. Stylist Pernia Qureshi built it around her own curation, stocking couture and ready-to-wear from India's leading fashion houses alongside her eponymous label. Purple Style Labs acquired the company in February 2018 and has since expanded it into luxury retail across India and abroad.
- Who founded Pernia’s Pop-Up Shop?
- Pernia’s Pop-Up Shop was founded by Pernia Qureshi.
- Where is Pernia’s Pop-Up Shop headquartered?
- Pernia’s Pop-Up Shop is headquartered in Mumbai, Maharashtra, India.
- Is Pernia’s Pop-Up Shop funded?
- Pernia’s Pop-Up Shop has been acquired.
- When was Pernia’s Pop-Up Shop founded?
- Pernia’s Pop-Up Shop was founded in 2012.