Fashion · Mumbai, Maharashtra
Papaaya
Playful, summery swimwear for Indian women.
Founded by Maia Shroff
Snapshot
- Founded
- 2021
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 23 September 2026
About Papaaya
Papaaya is Maia Shroff's attempt to make swimwear shopping in India feel fun rather than fraught. Founded in Mumbai in 2021, the brand designs swimsuits and beachwear with a bright, summery sensibility, aimed at women who've long had to import or settle. It treats a swimsuit as something to look forward to, not just tolerate.
Founder
Maia Shroff
Woman FounderFounder
Ideal customers
Women shoppers
Website, social
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Frequently asked questions
- What does Papaaya do?
- Papaaya is Maia Shroff's attempt to make swimwear shopping in India feel fun rather than fraught. Founded in Mumbai in 2021, the brand designs swimsuits and beachwear with a bright, summery sensibility, aimed at women who've long had to import or settle. It treats a swimsuit as something to look forward to, not just tolerate.
- Who founded Papaaya?
- Papaaya was founded by Maia Shroff.
- Where is Papaaya headquartered?
- Papaaya is headquartered in Mumbai, Maharashtra, India.
- Is Papaaya funded?
- Papaaya is bootstrapped — self-funded rather than venture-backed.
- When was Papaaya founded?
- Papaaya was founded in 2021.