Fashion · Mumbai, Maharashtra
Paaduks
Handcrafted shoes made from discarded rubber and tyres.
Founded by Jothsna Rege
Snapshot
- Founded
- 2013
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- Sustainable footwear
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About Paaduks
Jothsna Rege co-founded Paaduks in Mumbai in 2013, turning discarded tyres and rubber into handcrafted, eco-friendly footwear. Every pair is made by artisans, and the brand has stuck to its sustainability story rather than chasing fast fashion. Bootstrapped and small-batch by design.
Founder
Jothsna Rege
Woman FounderCo-founder
Ideal customers
Conscious shoppersVegan & eco buyersHandmade-footwear fans
Website, social
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Frequently asked questions
- What does Paaduks do?
- Jothsna Rege co-founded Paaduks in Mumbai in 2013, turning discarded tyres and rubber into handcrafted, eco-friendly footwear. Every pair is made by artisans, and the brand has stuck to its sustainability story rather than chasing fast fashion. Bootstrapped and small-batch by design.
- Who founded Paaduks?
- Paaduks was founded by Jothsna Rege.
- Where is Paaduks headquartered?
- Paaduks is headquartered in Mumbai, Maharashtra, India.
- Is Paaduks funded?
- Paaduks is bootstrapped — self-funded rather than venture-backed.
- When was Paaduks founded?
- Paaduks was founded in 2013.