Fashion · Mumbai, Maharashtra
Nirmooha
Founded by Prreeti Jaiin Nainutia
Snapshot
- Founded
- 2016
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 4 July 2026
About Nirmooha
Founded in 2016, Nirmooha is a women-led fashion, apparel and accessories label headquartered in Mumbai, Maharashtra. Nirmooha was founded by Prreeti Jaiin Nainutia. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founder
Prreeti Jaiin Nainutia
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Nirmooha do?
- Founded in 2016, Nirmooha is a women-led fashion, apparel and accessories label headquartered in Mumbai, Maharashtra. Nirmooha was founded by Prreeti Jaiin Nainutia. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Nirmooha?
- Nirmooha was founded by Prreeti Jaiin Nainutia.
- Where is Nirmooha headquartered?
- Nirmooha is headquartered in Mumbai, Maharashtra, India.
- Is Nirmooha funded?
- Nirmooha is bootstrapped — self-funded rather than venture-backed.
- When was Nirmooha founded?
- Nirmooha was founded in 2016.