Fashion · Mumbai, Maharashtra
Misho
Sculptural demi-fine jewellery brand worn by global celebrities.
Founded by Suhani Parekh
Snapshot
- Founded
- 2016
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Employees
- 11-50
- Markets
- India, Global
- Last updated
- 24 June 2026
About Misho
Misho designs sculptural fine and demi-fine jewellery from Mumbai, treating each piece as modern architecture for the body. Suhani Parekh, a sculptor trained at Goldsmiths in London, launched the label in 2016 after working in the art world at galleries including Gagosian. Its clean, geometric pieces have been worn by Zendaya, Rihanna, Beyonce, Dua Lipa and Kendall Jenner, and the brand's celebrity following grew organically rather than through paid placements. The Washington Post has profiled the label's global rise.
Founder
Suhani Parekh
Woman FounderFounder & Creative Director
Suhani Parekh trained as a sculptor at Goldsmiths, University of London, and worked at contemporary art spaces including Gagosian Gallery before launching Misho in 2016. She has been featured in Forbes Asia's 30 Under 30.
Industry classification
Fashion Jewellery
Ideal customers
Typical customer segments for a fashion company.
Media coverage
Website, social
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Frequently asked questions
- What does Misho do?
- Misho designs sculptural fine and demi-fine jewellery from Mumbai, treating each piece as modern architecture for the body. Suhani Parekh, a sculptor trained at Goldsmiths in London, launched the label in 2016 after working in the art world at galleries including Gagosian. Its clean, geometric pieces have been worn by Zendaya, Rihanna, Beyonce, Dua Lipa and Kendall Jenner, and the brand's celebrity following grew organically rather than through paid placements. The Washington Post has profiled the label's global rise.
- Who founded Misho?
- Misho was founded by Suhani Parekh.
- Where is Misho headquartered?
- Misho is headquartered in Mumbai, Maharashtra, India.
- Is Misho funded?
- Misho is bootstrapped — self-funded rather than venture-backed.
- When was Misho founded?
- Misho was founded in 2016.