Food & Beverages · New Delhi, Delhi
Minus 30
Artisanal small-batch gelato and no-added-sugar / vegan ice-cream brand.
Founded by Gayatri Rattha, Shivanie Mirchandani
Snapshot
- Founded
- 2016
- Headquarters
- New Delhi, Delhi
- Industry
- Food & Beverages
- Business model
- D2C / Retail
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 June 2026
About Minus 30
Minus 30 is a New Delhi-based women-led food and beverages brand, started in 2016. Its founders are Gayatri Rattha and Shivanie Mirchandani. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founders
Gayatri Rattha
Woman FounderCo-founder
Shivanie Mirchandani
Woman FounderIndustry classification
Food & Beverages Gelato & Ice Cream
Ideal customers
Consumers (D2C)
Typical customer segments for a food & beverages company.
Website, social
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Frequently asked questions
- What does Minus 30 do?
- Minus 30 is a New Delhi-based women-led food and beverages brand, started in 2016. Its founders are Gayatri Rattha and Shivanie Mirchandani. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Minus 30?
- Minus 30 was founded by Gayatri Rattha and Shivanie Mirchandani.
- Where is Minus 30 headquartered?
- Minus 30 is headquartered in New Delhi, Delhi, India.
- Is Minus 30 funded?
- Minus 30 is bootstrapped — self-funded rather than venture-backed.
- When was Minus 30 founded?
- Minus 30 was founded in 2016.