Food & Beverages · Mumbai, Maharashtra
Lijjat
Founded by Jaswantiben Popat
Snapshot
- Founded
- 1959
- Headquarters
- Mumbai, Maharashtra
- Industry
- Food & Beverages
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 7 July 2026
About Lijjat
Founded in 1959, Lijjat is a women-led food and beverages brand headquartered in Mumbai, Maharashtra. Lijjat was founded by Jaswantiben Popat. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founder
Jaswantiben Popat
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a food & beverages company.
Website, social
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Frequently asked questions
- What does Lijjat do?
- Founded in 1959, Lijjat is a women-led food and beverages brand headquartered in Mumbai, Maharashtra. Lijjat was founded by Jaswantiben Popat. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Lijjat?
- Lijjat was founded by Jaswantiben Popat.
- Where is Lijjat headquartered?
- Lijjat is headquartered in Mumbai, Maharashtra, India.
- Is Lijjat funded?
- Lijjat is bootstrapped — self-funded rather than venture-backed.
- When was Lijjat founded?
- Lijjat was founded in 1959.