Fashion · Mumbai, Maharashtra
Lavie
Women's handbags and accessories lifestyle brand.
Founded by Shobha Tainwala
Snapshot
- Founded
- 2009
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- D2C / Retail
- Funding stage
- Series A
- Markets
- India
- Last updated
- 26 June 2026
About Lavie
Lavie is one of India's largest handbag brands, selling handbags and wallets online and through retail nationwide. It began in 2009 when handbags Shobha Tainwala designed for guests at a family event became an instant hit, and she went on to build a brand around them with design and material sourcing trips across Europe and Asia. The name comes from the French phrase la vie en rose. Lavie bags are carried by celebrities including Anushka Sharma and Kareena Kapoor.
Founder
Shobha Tainwala
Woman FounderFounder
Shobha Tainwala started Lavie in 2009 after handbags she designed for a family event drew a wave of orders. She built it into one of India's biggest handbag brands, now run day to day within Bagzone Lifestyles.
Co-founders: Ayush Tainwala — CEO (Bagzone Lifestyles).
Industry classification
Fashion Handbags & Accessories
Ideal customers
Typical customer segments for a fashion company.
Website, social
Related women-led startups
More in Fashion.
More women-led startups in Mumbai
Other Series A women-led companies
Featured in collections
Frequently asked questions
- What does Lavie do?
- Lavie is one of India's largest handbag brands, selling handbags and wallets online and through retail nationwide. It began in 2009 when handbags Shobha Tainwala designed for guests at a family event became an instant hit, and she went on to build a brand around them with design and material sourcing trips across Europe and Asia. The name comes from the French phrase la vie en rose. Lavie bags are carried by celebrities including Anushka Sharma and Kareena Kapoor.
- Who founded Lavie?
- Lavie was founded by Shobha Tainwala.
- Where is Lavie headquartered?
- Lavie is headquartered in Mumbai, Maharashtra, India.
- Is Lavie funded?
- Yes — Lavie is venture-funded and has reached the Series A stage.
- When was Lavie founded?
- Lavie was founded in 2009.