Fashion · Mumbai, Maharashtra
Jade by Monica & Karishma
Founded by Monica Shah, Karishma Swali
Snapshot
- Founded
- 2008
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 4 July 2026
About Jade by Monica & Karishma
Founded in 2008, Jade by Monica & Karishma is a women-led fashion, apparel and accessories label headquartered in Mumbai, Maharashtra. Jade by Monica & Karishma was co-founded by Monica Shah and Karishma Swali. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founders
Monica Shah
Woman FounderKarishma Swali
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Jade by Monica & Karishma do?
- Founded in 2008, Jade by Monica & Karishma is a women-led fashion, apparel and accessories label headquartered in Mumbai, Maharashtra. Jade by Monica & Karishma was co-founded by Monica Shah and Karishma Swali. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Jade by Monica & Karishma?
- Jade by Monica & Karishma was founded by Monica Shah and Karishma Swali.
- Where is Jade by Monica & Karishma headquartered?
- Jade by Monica & Karishma is headquartered in Mumbai, Maharashtra, India.
- Is Jade by Monica & Karishma funded?
- Jade by Monica & Karishma is bootstrapped — self-funded rather than venture-backed.
- When was Jade by Monica & Karishma founded?
- Jade by Monica & Karishma was founded in 2008.