Fashion · Mumbai, Maharashtra
Jade by MK
Founded by Monica Shah, Karishma Swali
Snapshot
- Founded
- 2008
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 5 July 2026
About Jade by MK
Jade by MK is a women-led fashion, apparel and accessories label based in Mumbai, Maharashtra, founded in 2008. It was co-founded by Monica Shah and Karishma Swali. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founders
Monica Shah
Woman FounderKarishma Swali
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Jade by MK do?
- Jade by MK is a women-led fashion, apparel and accessories label based in Mumbai, Maharashtra, founded in 2008. It was co-founded by Monica Shah and Karishma Swali. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Jade by MK?
- Jade by MK was founded by Monica Shah and Karishma Swali.
- Where is Jade by MK headquartered?
- Jade by MK is headquartered in Mumbai, Maharashtra, India.
- Is Jade by MK funded?
- Jade by MK is bootstrapped — self-funded rather than venture-backed.
- When was Jade by MK founded?
- Jade by MK was founded in 2008.