Food & Beverages · Mumbai, Maharashtra
Impulse Coffees
Approachable specialty coffee for every Indian home.
Founded by Sarah Sarosh
Snapshot
- Founded
- 2021
- Headquarters
- Mumbai, Maharashtra
- Industry
- Food & Beverages
- Business model
- D2C coffee
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About Impulse Coffees
Sarah Sarosh, a content creator turned entrepreneur, founded Impulse Coffees in Mumbai in 2021 with a straightforward ambition: get good coffee into every Indian home. The brand does hot and cold brews and premixes, and has expanded onto Amazon and quick-commerce. It later widened its menu to iced teas too.
Founder
Sarah Sarosh
Woman FounderFounder & CEO
Ideal customers
Home coffee drinkersCold-brew fansEveryday café-swap buyers
Website, social
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Frequently asked questions
- What does Impulse Coffees do?
- Sarah Sarosh, a content creator turned entrepreneur, founded Impulse Coffees in Mumbai in 2021 with a straightforward ambition: get good coffee into every Indian home. The brand does hot and cold brews and premixes, and has expanded onto Amazon and quick-commerce. It later widened its menu to iced teas too.
- Who founded Impulse Coffees?
- Impulse Coffees was founded by Sarah Sarosh.
- Where is Impulse Coffees headquartered?
- Impulse Coffees is headquartered in Mumbai, Maharashtra, India.
- Is Impulse Coffees funded?
- Impulse Coffees is bootstrapped — self-funded rather than venture-backed.
- When was Impulse Coffees founded?
- Impulse Coffees was founded in 2021.