Beauty & Personal Care · Panaji, Goa
Hyphen
Science-backed, multi-ingredient everyday skincare.
Founded by Vaishali Gupta
Snapshot
- Founded
- 2023
- Headquarters
- Panaji, Goa
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Series A
- Markets
- India
- Last updated
- 23 September 2026
About Hyphen
Hyphen is the skincare brand the founding team behind mCaffeine built next, with Vaishali Gupta among its co-founders and actor Kriti Sanon as a co-founder and face. Launched in 2023 and run out of Goa, it makes science-backed, multi-ingredient everyday skincare, and crossed the ₹100 crore mark unusually fast on the strength of that playbook.
Founder
Vaishali Gupta
Woman FounderCo-founder
Co-founders: Tarun Sharma, Vikas Lachhwani, Saurabh Singhal, Mohit Jain and Kriti Sanon — Co-founders.
Ideal customers
ConsumersSkincare buyers
Website, social
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Frequently asked questions
- What does Hyphen do?
- Hyphen is the skincare brand the founding team behind mCaffeine built next, with Vaishali Gupta among its co-founders and actor Kriti Sanon as a co-founder and face. Launched in 2023 and run out of Goa, it makes science-backed, multi-ingredient everyday skincare, and crossed the ₹100 crore mark unusually fast on the strength of that playbook.
- Who founded Hyphen?
- Hyphen was founded by Vaishali Gupta.
- Where is Hyphen headquartered?
- Hyphen is headquartered in Panaji, Goa, India.
- Is Hyphen funded?
- Yes — Hyphen is venture-funded and has reached the Series A stage.
- When was Hyphen founded?
- Hyphen was founded in 2023.