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Fashion · Gurugram, Haryana

FableStreet

Premium fitted women's workwear; flagship of FS Life.

Founded by Ayushi Gudwani

Snapshot

Founded
2016
Headquarters
Gurugram, Haryana
Industry
Fashion
Business model
D2C
Funding stage
Series A
Employees
201-500
Revenue
₹50-100 Cr
Markets
India
Last updated
24 June 2026

About FableStreet

Founded in 2016, FableStreet is a women-led fashion, apparel and accessories label headquartered in Gurugram, Haryana. FableStreet was founded by Ayushi Gudwani. It operates on a D2C model, serving consumers. The company has reached the Series A stage. It has a team of 201-500 and reported revenue in the ₹50-100 Cr range.

Founder

Ayushi Gudwani

Woman Founder

Founder & CEO

Industry classification

Fashion Apparel

Funding

Total raised₹50 Cr (Fireside Ventures, 2022)Latest roundSeries A

Investors: Fireside Ventures

Ideal customers

Consumers (D2C)

Typical customer segments for a fashion company.

Awards & recognition

  • Fortune India 40 Under 40

Website, social & contact

Contact FableStreet

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Frequently asked questions

What does FableStreet do?
Founded in 2016, FableStreet is a women-led fashion, apparel and accessories label headquartered in Gurugram, Haryana. FableStreet was founded by Ayushi Gudwani. It operates on a D2C model, serving consumers. The company has reached the Series A stage. It has a team of 201-500 and reported revenue in the ₹50-100 Cr range.
Who founded FableStreet?
FableStreet was founded by Ayushi Gudwani.
Where is FableStreet headquartered?
FableStreet is headquartered in Gurugram, Haryana, India.
Is FableStreet funded?
Yes — FableStreet is venture-funded and has reached the Series A stage.
When was FableStreet founded?
FableStreet was founded in 2016.