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Fashion · Mumbai, Maharashtra

Ed-a-Mamma

Founded by Alia Bhatt

Snapshot

Founded
2020
Industry
Fashion
Business model
D2C
Funding stage
Acquired
Markets
India
Last updated
3 July 2026

About Ed-a-Mamma

Ed-a-Mamma is a Mumbai-based women-led fashion, apparel and accessories label, started in 2020. Its founder is Alia Bhatt. It operates on a D2C model, serving consumers. The company has been acquired.

Founder

Alia Bhatt

Woman Founder

Ideal customers

Consumers (D2C)

Typical customer segments for a fashion company.

Website, social

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Frequently asked questions

What does Ed-a-Mamma do?
Ed-a-Mamma is a Mumbai-based women-led fashion, apparel and accessories label, started in 2020. Its founder is Alia Bhatt. It operates on a D2C model, serving consumers. The company has been acquired.
Who founded Ed-a-Mamma?
Ed-a-Mamma was founded by Alia Bhatt.
Where is Ed-a-Mamma headquartered?
Ed-a-Mamma is headquartered in Mumbai, Maharashtra, India.
Is Ed-a-Mamma funded?
Ed-a-Mamma has been acquired.
When was Ed-a-Mamma founded?
Ed-a-Mamma was founded in 2020.