Beauty & Personal Care · Gurugram, Haryana
Earth Rhythm
Clean-beauty, multi-category D2C skincare brand.
Founded by Harini Sivakumar
Snapshot
- Founded
- 2019
- Headquarters
- Gurugram, Haryana
- Industry
- Beauty & Personal Care
- Business model
- D2C
- Funding stage
- Acquired
- Employees
- 51-200
- Markets
- India
- Last updated
- 24 June 2026
About Earth Rhythm
Earth Rhythm is a Gurugram-based women-led beauty and personal-care brand, started in 2019. Its founder is Harini Sivakumar. It operates on a D2C model, serving consumers. The company has been acquired. It has a team of 51-200.
Founder
Co-founders: Sivakumar Varadarajan and Arun Kumar — Co-founders.
Industry classification
Beauty & Personal Care Clean Beauty & Skincare
Funding
Funding~$9M raised; majority stake acquired by Nykaa (2024)
Investors: Nykaa, Anicut Capital
Ideal customers
Consumers (D2C)
Typical customer segments for a beauty & personal care company.
Awards & recognition
- YourStory 100 Emerging Women Leaders (2021)
Website, social & contact
Contact Earth Rhythm
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Frequently asked questions
- What does Earth Rhythm do?
- Earth Rhythm is a Gurugram-based women-led beauty and personal-care brand, started in 2019. Its founder is Harini Sivakumar. It operates on a D2C model, serving consumers. The company has been acquired. It has a team of 51-200.
- Who founded Earth Rhythm?
- Earth Rhythm was founded by Harini Sivakumar.
- Where is Earth Rhythm headquartered?
- Earth Rhythm is headquartered in Gurugram, Haryana, India.
- Is Earth Rhythm funded?
- Earth Rhythm has been acquired.
- When was Earth Rhythm founded?
- Earth Rhythm was founded in 2019.