Fashion · Surat, Gujarat
Dhaaga Life
Sustainable, handcrafted crochet bags and accessories made by women artisans.
Founded by Usha Borda, Bansari Borda, Ishita Borda
Snapshot
- Founded
- 2022
- Headquarters
- Surat, Gujarat
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 14 August 2026
About Dhaaga Life
Dhaaga Life began with a single half-moon bag that Usha Borda crocheted at home, which drew enough compliments to turn a hobby into a business. Registered in Surat in 2022, the brand is run by Usha alongside her daughters Bansari and Ishita, and it sells handcrafted crochet bags, accessories and lifestyle pieces made by a network of women artisans. Sustainability sits at the centre of the model, both in the materials and in the livelihoods it creates, and the family took the story to Shark Tank India during season 4.
Founders
Usha Borda
Woman FounderCo-founder
Bansari Borda
Woman FounderCo-founder
Ishita Borda
Woman FounderCo-founder
Ideal customers
Website, social
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Frequently asked questions
- What does Dhaaga Life do?
- Dhaaga Life began with a single half-moon bag that Usha Borda crocheted at home, which drew enough compliments to turn a hobby into a business. Registered in Surat in 2022, the brand is run by Usha alongside her daughters Bansari and Ishita, and it sells handcrafted crochet bags, accessories and lifestyle pieces made by a network of women artisans. Sustainability sits at the centre of the model, both in the materials and in the livelihoods it creates, and the family took the story to Shark Tank India during season 4.
- Who founded Dhaaga Life?
- Dhaaga Life was founded by Usha Borda, Bansari Borda and Ishita Borda.
- Where is Dhaaga Life headquartered?
- Dhaaga Life is headquartered in Surat, Gujarat, India.
- Is Dhaaga Life funded?
- Dhaaga Life is bootstrapped — self-funded rather than venture-backed.
- When was Dhaaga Life founded?
- Dhaaga Life was founded in 2022.