Fashion · Mumbai, Maharashtra
Cord
Slow-fashion contemporary clothing and handcrafted leather goods (Cord Studio).
Founded by Neha Singh
Snapshot
- Founded
- 2015
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Employees
- 11-50
- Markets
- India
- Last updated
- 24 June 2026
About Cord
Cord makes contemporary clothing and handcrafted leather goods, founded in 2015 by Neha Singh and Pranav Guglani. The label leans on Indian craft techniques such as block printing, hand embroidery and hand smocking, applied to vintage-inspired in-house prints and durable everyday silhouettes. It opened its first store in Delhi's Meharchand Market in 2017 and followed with Mumbai locations in Kala Ghoda and Pali Hill. Cord is a member label of the Fashion Design Council of India.
Founder
Neha Singh
Woman FounderCo-founder
Neha Singh co-founded Cord in 2015 and shapes the label's design direction, which draws on art, travel and vintage fashion. The brand is registered with the Fashion Design Council of India under her name.
Co-founders: Pranav Guglani — Co-founder.
Industry classification
Fashion Apparel
Ideal customers
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Cord do?
- Cord makes contemporary clothing and handcrafted leather goods, founded in 2015 by Neha Singh and Pranav Guglani. The label leans on Indian craft techniques such as block printing, hand embroidery and hand smocking, applied to vintage-inspired in-house prints and durable everyday silhouettes. It opened its first store in Delhi's Meharchand Market in 2017 and followed with Mumbai locations in Kala Ghoda and Pali Hill. Cord is a member label of the Fashion Design Council of India.
- Who founded Cord?
- Cord was founded by Neha Singh.
- Where is Cord headquartered?
- Cord is headquartered in Mumbai, Maharashtra, India.
- Is Cord funded?
- Cord is bootstrapped — self-funded rather than venture-backed.
- When was Cord founded?
- Cord was founded in 2015.