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Fashion · Udaipur, Rajasthan

BeYoung

Affordable, size-inclusive apparel and accessories.

Founded by Shivani Soni

Snapshot

Founded
2018
Headquarters
Udaipur, Rajasthan
Industry
Fashion
Business model
D2C
Funding stage
Seed
Markets
India
Last updated
23 September 2026

About BeYoung

BeYoung is a rare consumer brand built out of Udaipur rather than a metro. Shivani Soni co-founded it in 2018, and the label sells affordable everyday apparel and accessories, including plus and custom sizes, direct to a young, value-conscious audience. It has grown into one of tier-2 India's better-known homegrown fashion names.

Founder

Shivani Soni

Woman Founder

Co-founder

Ideal customers

Young shoppersValue-conscious buyers

Website, social

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Frequently asked questions

What does BeYoung do?
BeYoung is a rare consumer brand built out of Udaipur rather than a metro. Shivani Soni co-founded it in 2018, and the label sells affordable everyday apparel and accessories, including plus and custom sizes, direct to a young, value-conscious audience. It has grown into one of tier-2 India's better-known homegrown fashion names.
Who founded BeYoung?
BeYoung was founded by Shivani Soni.
Where is BeYoung headquartered?
BeYoung is headquartered in Udaipur, Rajasthan, India.
Is BeYoung funded?
Yes — BeYoung is venture-funded and has reached the Seed stage.
When was BeYoung founded?
BeYoung was founded in 2018.