Fashion · Mumbai, Maharashtra
Aroka
Founded by Shweta Agarwal, Karan Ahuja
Snapshot
- Founded
- 2019
- Headquarters
- Mumbai, Maharashtra
- Industry
- Fashion
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 4 July 2026
About Aroka
Aroka is a Mumbai-based women-led fashion, apparel and accessories label, started in 2019. Its founders are Shweta Agarwal and Karan Ahuja. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
Founders
Shweta Agarwal
Woman FounderKaran Ahuja
Woman FounderIdeal customers
Consumers (D2C)
Typical customer segments for a fashion company.
Website, social
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Frequently asked questions
- What does Aroka do?
- Aroka is a Mumbai-based women-led fashion, apparel and accessories label, started in 2019. Its founders are Shweta Agarwal and Karan Ahuja. It operates on a D2C model, serving consumers. The company is bootstrapped, self-funded rather than venture-backed.
- Who founded Aroka?
- Aroka was founded by Shweta Agarwal and Karan Ahuja.
- Where is Aroka headquartered?
- Aroka is headquartered in Mumbai, Maharashtra, India.
- Is Aroka funded?
- Aroka is bootstrapped — self-funded rather than venture-backed.
- When was Aroka founded?
- Aroka was founded in 2019.