E-commerce · Bengaluru, Karnataka
Zivame
Online lingerie and intimate-wear retailer; acquired by Reliance Retail.
Founded by Richa Kar
Verified by Women Can StartupSnapshot
- Founded
- 2011
- Headquarters
- Bengaluru, Karnataka
- Industry
- E-commerce
- Business model
- D2C
- Funding stage
- Acquired
- Employees
- 201-500
- Markets
- India
- Last updated
- 25 June 2026
About Zivame
She turned a quiet, awkward category into a category-defining online brand — now part of the Reliance Retail family.
Founder
Co-founders: Sole founder; Kar later stepped down as CEO.
Industry classification
E-commerce Lingerie
Products & services
Bras
T-shirt, push-up, sports and everyday bras across a wide fit range.
Panties & briefs
Shapewear
Activewear & sleepwear
Funding
Investors: IDG Ventures, Kalaari Capital, Unilazer Ventures, Zodius Capital, Ratan Tata
Ideal customers
Typical customer segments for a e-commerce company.
Founder story
In-depth profile
How Richa Kar built Zivame
She turned a quiet, awkward category into a category-defining online brand — now part of the Reliance Retail family.
Read the story →Website, social & contact
Contact Zivame
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Frequently asked questions
- What does Zivame do?
- She turned a quiet, awkward category into a category-defining online brand — now part of the Reliance Retail family.
- Who founded Zivame?
- Zivame was founded by Richa Kar.
- Where is Zivame headquartered?
- Zivame is headquartered in Bengaluru, Karnataka, India.
- Is Zivame funded?
- Zivame has been acquired.
- When was Zivame founded?
- Zivame was founded in 2011.