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Food & Beverages · Bengaluru, Karnataka

Yogabar

Healthy-snacking brand (energy/protein bars, muesli) under Sproutlife Foods.

Founded by Suhasini Sampath Kumar

Verified by Women Can Startup

Snapshot

Founded
2014
Business model
D2C / FMCG
Funding stage
Acquired
Markets
India
Last updated
25 June 2026

About Yogabar

A sister-led, Bengaluru-headquartered D2C food brand that began at a yoga studio in 2014. In 2023, ITC committed to acquiring 100% of parent Sproutlife Foods over a phased multi-tranche deal.

Founder

Suhasini Sampath Kumar

Woman Founder

Co-founders: Anindita Sampath — Co-founder (sister).

Industry classification

Food & Beverages Healthy Snacking

Products & services

Protein bars

On-the-go high-protein snack bars.

Muesli

Protein- and fibre-rich breakfast muesli.

Peanut butter

Smooth and crunchy variants.

Oats

Rolled, quick-cooking and flavoured oats.

Funding

Funding~$24M raised; majority acquired by ITC

Investors: Fireside Ventures, Z47, Elevation Capital, ITC

Ideal customers

Consumers (D2C)

Typical customer segments for a food & beverages company.

Founder story

In-depth profile

How Suhasini Sampath Kumar built Yogabar

A sister-led, Bengaluru-headquartered D2C food brand that began at a yoga studio in 2014. In 2023, ITC committed to acquiring 100% of parent Sproutlife Foods over a phased multi-tranche deal.

Read the story →

Website, social & contact

Contact Yogabar

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Frequently asked questions

What does Yogabar do?
A sister-led, Bengaluru-headquartered D2C food brand that began at a yoga studio in 2014. In 2023, ITC committed to acquiring 100% of parent Sproutlife Foods over a phased multi-tranche deal.
Who founded Yogabar?
Yogabar was founded by Suhasini Sampath Kumar.
Where is Yogabar headquartered?
Yogabar is headquartered in Bengaluru, Karnataka, India.
Is Yogabar funded?
Yogabar has been acquired.
When was Yogabar founded?
Yogabar was founded in 2014.