HealthTech · Jalandhar, Punjab
Miduty
Science-backed supplements that actually explain themselves.
Founded by Palak Midha
Snapshot
- Founded
- 2020
- Headquarters
- Jalandhar, Punjab
- Industry
- HealthTech
- Business model
- D2C supplements
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 28 September 2026
About Miduty
Palak Midha co-founded Miduty (formerly Palak Notes) out of Jalandhar in 2020 with her brother, after years advising people on nutrition from Germany. The brand sells targeted supplements alongside a heavy dose of education, so buyers understand what a magnesium or a gut-health formula is meant to do. Bootstrapped, it built its audience on content first and products second.
Founder
Palak Midha
Woman FounderCo-founder
Ideal customers
Supplement usersWomen's-health shoppersPeople fixing deficiencies
Website, social
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Frequently asked questions
- What does Miduty do?
- Palak Midha co-founded Miduty (formerly Palak Notes) out of Jalandhar in 2020 with her brother, after years advising people on nutrition from Germany. The brand sells targeted supplements alongside a heavy dose of education, so buyers understand what a magnesium or a gut-health formula is meant to do. Bootstrapped, it built its audience on content first and products second.
- Who founded Miduty?
- Miduty was founded by Palak Midha.
- Where is Miduty headquartered?
- Miduty is headquartered in Jalandhar, Punjab, India.
- Is Miduty funded?
- Miduty is bootstrapped — self-funded rather than venture-backed.
- When was Miduty founded?
- Miduty was founded in 2020.