Food & Beverages · Agra, Uttar Pradesh
Binge On Baked
Artisanal, better-for-you baked snacks from a legacy sweet house.
Founded by Riddhi Bhagat
Snapshot
- Founded
- 2023
- Headquarters
- Agra, Uttar Pradesh
- Industry
- Food & Beverages
- Business model
- D2C
- Funding stage
- Bootstrapped
- Markets
- India
- Last updated
- 23 September 2026
About Binge On Baked
Binge On Baked is the modern arm of Agra's historic Bhagat Halwai, and Riddhi Bhagat is the one steering it. Launched around 2023, the brand takes the family's confectionery legacy into artisanal, better-for-you baked snacks aimed at a health-minded, younger buyer. It is a case of a legacy sweet shop reinventing itself for the D2C shelf.
Founder
Riddhi Bhagat
Woman FounderFounder & Concept Lead
Ideal customers
ConsumersSnackers
Website, social
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Frequently asked questions
- What does Binge On Baked do?
- Binge On Baked is the modern arm of Agra's historic Bhagat Halwai, and Riddhi Bhagat is the one steering it. Launched around 2023, the brand takes the family's confectionery legacy into artisanal, better-for-you baked snacks aimed at a health-minded, younger buyer. It is a case of a legacy sweet shop reinventing itself for the D2C shelf.
- Who founded Binge On Baked?
- Binge On Baked was founded by Riddhi Bhagat.
- Where is Binge On Baked headquartered?
- Binge On Baked is headquartered in Agra, Uttar Pradesh, India.
- Is Binge On Baked funded?
- Binge On Baked is bootstrapped — self-funded rather than venture-backed.
- When was Binge On Baked founded?
- Binge On Baked was founded in 2023.