How to get your startup featured

What getting featured actually does for you

A founder feature does something a social post never can. It lasts. A researched profile keeps ranking for your name and your company’s name for years, surfaces when an investor or a customer searches you, and reads as outside credibility rather than another ad you paid to run.

The trap most founders fall into is treating coverage like a press release, a one-day spike that has vanished by the weekend. The features worth having are evergreen, indexed by Google, and specific enough to actually rank. That is an asset you own, not a mention you rent.

What makes a story worth publishing

Lead with the story, not the company. Readers don’t remember product specs. They remember people and turning points: the decision to quit a stable job, the pivot that finally worked, the month payroll almost didn’t clear. One honest, sharp angle beats a list of achievements.

Then make it verifiable. Real numbers, real dates, a clear reason it matters now. Superlatives like “India’s leading” get skipped, because nobody can check them. The more concrete your story, the better it reads and the higher it ranks.

What to prepare before you reach out

Have these ready and everything after is easy: a two-line founder bio, your founding year and city, two or three concrete facts such as traction, funding or customers, a high-resolution founder photo, and the one link you most want included.

Pulling this together does something useful on its own. It forces clarity on your own story, which is exactly what makes any feature land.

The reliable way to get featured

Waiting to be discovered is slow and uncertain. You post, you hope, and most of the time nothing happens, not because your story is weak but because the internet does not surface founders on its own. If your timing matters, a launch, a raise, a hiring push, waiting is the one thing you can’t afford.

A sponsored founder story removes the guesswork. It is a clearly disclosed, researched feature with a firm publish date, written to the same standard as everything else on the site. You get a permanent page that ranks for your name, full review control before it goes live, and a story wired into our Startup Directory and curated collections so it keeps gaining links as the site grows.

On Women Can Startup, sponsored founder features are paid placement, quoted per founder rather than sold off a rate card. The entry package covers the researched, permanent profile; deeper tiers add homepage placement, newsletter and social promotion, and a full company case study. You can see every package and request a quote on the Get Featured page.

Where women founders should get featured

Generic startup-news feeds are crowded, and they rarely tell the whole founder story. A focused publication does more for you. Women Can Startup profiles women-led Indian startups in depth, for exactly the readers and search queries that care about founders like you.

Because every story feeds our directory, topic pages and city collections, a feature here is not a single post. It becomes a growing web of pages that all point back to yours, and keeps working long after publish day.

Mistakes that get founders ignored

The same generic email blasted to fifty outlets. No clear angle. Claims nobody can verify. No founder photo. Asking for “coverage” instead of offering a story. Following up three times in two days. Avoid these and you are already ahead of most of what a publication sees.