Blog
Research-led, no-fluff guides for Indian women who want to start a business — what to start, how to fund it, the government schemes built for women founders, and how to register it properly.
A practical, India-first guide to turning WhatsApp into a real storefront, profile, catalog, click-to-chat links, UPI payments, and the do’s and don’ts that keep your number from getting blocked.
Your Google Business Profile is the free storefront that decides whether a customer three kilometres away finds you or your competitor. Here’s how to set it up, verify it, and turn it into a steady stream of leads.
What a startup PR agency really does, what it costs, and how to decide between an agency, a freelancer, and doing it yourself, written for founders spending their own money.
Positioning, channels, a content system, and a 90-day roadmap to build a personal brand as a founder that brings you leads, investors, hires, and press.
A practical, research-backed guide to pitching journalists: building a targeted media list, writing a media pitch email that gets opened, and following up without being a pest.
A practical guide to the press release format, with a copy-ready template, a full worked example for an Indian woman-led startup, and honest advice on when a press release actually works.
A practical, no-fluff guide to getting press coverage for a startup, the hooks journalists actually want, the outlets that cover Indian founders, and a 90-day plan to land your first story.
A business plan does not have to be a fifty-page document nobody reads. Here is what actually goes into one, section by section, and how to write a version a bank, an investor, or just you, can act on.
Passive income is money that keeps coming in after the upfront work is done. Here are twelve honest options for Indians in 2026, what each needs to start, what it realistically returns, and the truth about how "passive" it really is.
Twelve genuine ways for a housewife to earn online in India, sorted by how quickly they pay and how much they can grow, from freelancing and reselling to content that earns while you sleep.
Real work-from-home jobs for women in India, sorted by the skill they need, what they pay, and where to find them, plus the exact scam signs that tell you a "job" is really a trap.
Udyam registration is the government’s free, Aadhaar-based MSME registration. It takes minutes, costs nothing, and unlocks cheaper loans, lower fees and legal protection. Here is how to do it yourself.
