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New GST Rates Under GST 2.0, A Plain-English Guide For Women Running Small Businesses

India just ran its biggest tax reset since 2017. Here is what the new GST slabs actually change for your pricing, your invoices and your margins, without the jargon.

By Richa SinhaUpdated 3 September 2026
New GST Rates Under GST 2.0, A Plain-English Guide For Women Running Small Businesses
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What GST 2.0 is, in one paragraph

On 3 September 2025 the GST Council held its 56th meeting and signed off on the biggest change to Goods and Services Tax since it launched in July 2017. The Central Board of Indirect Taxes and Customs (CBIC) issued the rate notifications on 17 September, and the new rates went live on 22 September 2025. The headline is simple. India moved from a messy six-rate system to a clean three-rate one. Most of what a small business sells now sits at either 5% or 18%, a smaller set of essentials is at 0%, and only a short list of luxury and sin goods carries a special 40% rate.

If you sell products or services and you have spent years second-guessing whether an item was 12% or 18%, this reform was built for you. It removes two of the most confusing slabs and pushes their items into simpler buckets. That said, a rate change is never free of admin. You have new numbers to load into your billing, fresh price tags to print, and customers who will notice the difference. This guide walks through all of it, calmly, in the order you will actually need it.

The old system versus the new GST slabs 2025

The version of GST that ran from 2017 had six main rates plus a compensation cess on a few categories. In practice that meant 0%, 3% (used mainly for gold and a handful of items), 5%, 12%, 18% and 28%. The 12% and 28% slabs were the ones that caused the most arguments, because so many everyday goods hovered near a boundary and small businesses often could not tell which side they fell on.

GST 2.0 collapses that into three working rates, with a fourth reserved for a narrow list.

SlabWhat it is broadly for
0% (nil)Essentials and basic-need items. Includes many unbranded and staple foods, and (from 22 September 2025) individual life and health insurance premiums.
5% (merit rate)Mass-use goods and daily essentials. Most of what used to sit at 12% has landed here, alongside items that were already at 5%.
18% (standard rate)The default rate for most goods and services that are not essentials. Most items that used to sit at 28% moved here.
40% (special de-merit rate)A short list of luxury and sin goods, for example certain high-end and demerit categories. Most small businesses never touch this rate.

A note on tobacco and pan masala. Those did not immediately shift, and continue under the older 28% plus cess treatment until the government clears its remaining compensation cess obligations. If you happen to trade in that category, confirm the current position for your specific product rather than assuming.

What moved down, and why your customers are happy

The point of the reform was to cut the tax on things ordinary households buy every week, and on inputs that small manufacturers rely on. Broadly, the government said almost all of the 12% items dropped to 5%, and roughly nine in ten of the 28% items dropped to 18%. Here are a few well-known, verified examples so you can picture the shape of it.

Category (examples)Old rateNew rate
Hair oil, shampoo, toilet soap, toothbrush, shaving cream18%5%
Many packaged foods, dairy items, everyday personal-care goods12%5%
Roti, paratha, paneer, khakra (staple foods)5% or 12%0% (nil)
Televisions, air conditioners, refrigerators, washing machines, cement28%18%
Individual life and health insurance premiums18%0% (exempt)
Small cars and several white goods28%18%

Two cautions before you copy any number into your books. First, these are illustrative, not a full rate list. The complete detail lives in the CBIC notification series issued on 17 September 2025. Second, an item is defined by its HSN code, not by the friendly name you use in your shop. Two products that sound the same can carry different codes. So for anything you actually invoice, confirm the current rate for your HSN before you commit to a price.

Why this counts as the biggest reset since 2017

Rates have been tweaked many times over the years. What makes this one different is the structural change. Removing the 12% and 28% slabs takes away thousands of small classification fights. A shampoo bottle and a bar of soap now sit in the same bucket as a lot of other daily goods. That is easier to price, easier to bill, and far easier to explain to a customer who asks why the tax on their receipt changed.

For a small seller the practical gift is fewer edge cases. When there were six rates, the difference between 12% and 18% on a single product line could swing your shelf price by real money, and a wrong guess invited a notice. With three working rates, the odds of landing in the wrong bucket drop. You still have to get the HSN mapping right, but the map itself is simpler.

What the new GST rates change for a small business

A rate reform touches five parts of how you run things. Take them one at a time.

Invoicing

Every tax invoice you raise after 22 September 2025 must show the correct new rate for each line. If your billing software or your accountant maintains rate masters, those need updating before your first September-end invoice goes out. A bill that still charges 12% or 28% on an item that moved is wrong, and fixing it later with a credit note is more work than getting it right the first time.

HSN mapping

Your product catalogue is tied to HSN codes. This is the moment to open that list and check each code against the new rate. If you never set clean HSN codes in the first place, do it now, because your rate is only as reliable as the code behind it.

Input tax credit

Input tax credit (ITC) is the GST you paid on your purchases, which you set off against the GST you collect on sales. When your inputs get cheaper because their rate fell, the credit you accumulate changes too. Your net cash outgo may shift. Keep watching your ITC ledger through the first couple of return cycles so nothing surprises you.

Pricing and margins

If your product rate dropped, you have a choice. Pass the saving on and keep the same shelf price minus the tax cut, or hold the price and let a little more fall to your margin. There is no single right answer, and we will work through the maths below.

Return filing

Your GSTR-1 and GSTR-3B for the period that straddles the change need care. Sales before 22 September carry old rates, sales on or after carry new ones. Do not batch them under one rate out of habit.

A repricing checklist you can run this week

Repricing is where small businesses lose the most time, because the tax change is one thing and every place that number appears is another. Work down this list in order.

  • Pull your full product list with current HSN codes and current GST rate against each line.
  • Confirm the new rate for each HSN using the CBIC notifications or a checked source, and flag every line that changed.
  • Update the rate master in your billing or accounting software before you raise the next invoice.
  • Recalculate shelf and listing prices. Decide, per product, whether you pass the cut on or absorb it into margin.
  • Revise printed material. New rate cards, price lists, menus and quotation templates.
  • Fix marketplace listings. If you sell on Amazon, Flipkart or ONDC, the tax and price fields on each listing need checking so the buyer sees the right total.
  • Reprint or re-sticker MRP labels where the printed price no longer matches, in line with packaging rules.
  • Tell your regular customers and B2B clients the new prices, with the effective date, so nobody disputes an invoice.
  • Brief whoever raises your bills, so a September invoice never goes out at a September-old rate.

If you sell online, the platform guides are worth a read alongside this, because each marketplace handles tax fields slightly differently. See how to sell on Amazon in India, how to sell on Flipkart and how to sell on ONDC.

Do you even need to register for GST

None of the above matters if you are below the registration threshold and not otherwise required to register. Plenty of small sellers are not obliged to register at all, and taking on GST before you need it just adds monthly filing work.

The broad thresholds still stand. For a supplier of goods, registration generally becomes mandatory once turnover crosses ₹40 lakh in a year. For services, the line is ₹20 lakh. Special category states use lower limits. There are also situations, such as selling through an e-commerce operator, where registration can be required regardless of turnover, so check your exact case.

If you are not sure which side of the line you fall on, read our full explainer first, do I need GST for a small business in India. And if you are still setting up the business itself, how to register a business in India and Udyam registration online cover the steps that usually come before GST.

The composition scheme, and whether it still fits you

The composition scheme is the simpler path for small businesses. Instead of charging GST on each invoice and claiming input credit, you pay a small flat percentage of turnover and file far less often. It survived the reform. Here are the working numbers, which you should reconfirm against the current CBIC position before you opt in.

WhoTurnover limitTypical rate
Traders and manufacturers of goodsUp to ₹1.5 crore (₹75 lakh in some special states)About 1% of turnover
Restaurants (not serving alcohol)Up to ₹1.5 croreAbout 5% of turnover
Service providers and mixed suppliersUp to ₹50 lakhAbout 6% of turnover

The trade-off is real. Under composition you cannot claim input tax credit, and you cannot collect GST separately from your customer. For a low-input, direct-to-consumer maker it is often a good deal. For a business with heavy taxed inputs and B2B clients who want credit, regular registration usually wins. GST 2.0 did not change that logic, but lower input rates do slightly change the arithmetic, so it is worth a fresh look.

Sector snapshots for women founders

Rates vary by exact product, so treat these as direction, not gospel. For any specific SKU, confirm the current rate for your HSN.

Food and packaged snacks

This sector saw some of the friendliest cuts. Several staples moved to nil, and a lot of packaged food that used to sit at 12% dropped to 5%. If you run a home-food brand or a small FSSAI-registered kitchen, your ingredient inputs may be cheaper and your finished-goods rate lower. Recheck each product code, because processed and branded items can differ from their plain equivalents.

Beauty and personal care

A clear winner for many small brands. Hair oil, shampoo, soap, toothbrush and shaving items dropped from 18% to 5%. If you sell natural or handmade personal care, your headline rate likely fell, which lets you either sharpen your price or protect margin. Confirm your exact category, since cosmetics and some premium items may not all sit at the same rate.

Textiles and clothing

Apparel and textiles have long had value-based rate bands, and the reform simplified parts of that. If you run a clothing label or a saree business, check where your price points now fall, because the rate can depend on the item value. Do not assume a single flat rate across your whole range.

Handmade and craft

Many handicraft and handloom items enjoy low or nil rates, and several stayed favourable through the reset. If you sell handmade goods, this is a good moment to confirm both your rate and whether you are even over the registration threshold, since a lot of craft sellers are not.

A worked example, one founder repricing after the change

Meet Ananya Menon, who runs a small natural hair-oil label out of Chennai and sells both on her own site and on a couple of marketplaces. Before 22 September her flagship 200ml bottle carried 18% GST. Under GST 2.0, hair oil moved to 5%. Here is how she thought it through.

Her pre-tax cost to make and pack the bottle is ₹120. She was selling it at ₹236 to the customer, made up of a ₹200 base price plus ₹36 of GST at 18%. Her margin on the base price was ₹80.

LineBefore (18%)Option A, pass on the cut (5%)Option B, hold the shelf price (5%)
Base price₹200.00₹200.00₹224.76
GST₹36.00 (18%)₹10.00 (5%)₹11.24 (5%)
Price to customer₹236.00₹210.00₹236.00
Ananya’s margin over ₹120 cost₹80.00₹80.00₹104.76

Under Option A she keeps her base price and her margin untouched, and the customer simply pays ₹26 less because the tax fell. That is the cleanest story to tell a shopper, and it is what a lot of buyers now expect after the reform. Under Option B she keeps the familiar ₹236 sticker, which means she can quietly lift her base price and grow her margin from ₹80 to roughly ₹105 per bottle. Neither is wrong. Ananya chose a middle path. She dropped the shelf price to ₹219, keeping most of the saving for the customer while adding a little to her margin, then reprinted her rate card and updated her marketplace listings the same week. The single mistake she avoided was leaving any listing at the old 18% while her invoices ran at 5%, which would have overcharged buyers and invited refunds.

Common mistakes and transition pitfalls

The reform is friendly. The changeover is where errors creep in. Watch for these.

  • Billing at the old rate after 22 September because the software rate master was never updated.
  • Mixing pre- and post-change sales under one rate in your GSTR-1 or GSTR-3B for the straddle period.
  • Assuming a rate from the product name instead of the HSN code, and getting it wrong on a lookalike item.
  • Forgetting the physical world. New billing rate but old printed MRP labels, menus and rate cards still on the shelf.
  • Leaving marketplace tax and price fields untouched, so the buyer sees a total that does not match your invoice.
  • Treating an illustrative rate list as final. Always confirm the current rate for your HSN before committing a price.
  • Overlooking input tax credit shifts. When input rates fall, your credit position changes, so reconcile it early.

Talking to customers and clients about the new prices

Price changes make people nervous even when the change is in their favour. A short, plain message does most of the work. Tell your customers the effective date, say clearly whether you have passed the tax cut on, and thank them. For B2B clients, send a revised rate card with the new GST line spelled out so their own accounts team can update their records without emailing you five times.

If your rate went down and you are passing it on, say so loudly. It is genuinely good news, and it builds trust. If you are holding the price and absorbing the change into margin, you do not need to announce it, but keep your invoices internally consistent so a curious customer never finds a mismatch between the sticker and the tax line.

Getting your systems and your help lined up

You do not have to do this alone, and for anything beyond a handful of SKUs you probably should not. A good accountant will remap your HSN codes and update your rate masters in an afternoon. If you use billing software, most vendors pushed updated rate libraries around the changeover, so check that yours is current rather than editing every line by hand.

If cash is tight while you reprice, restock and reprint, that is normal for a growing business, and there are funding routes built for women founders. See our guide to a business loan for women in India. And if you are reading this while still deciding what to build, business ideas for women in India is a good next stop, as are the founder journeys in our stories section, where women who have done it describe the messy early days honestly.

The short version

GST 2.0 took effect on 22 September 2025 and moved India to a three-rate structure of 0%, 5% and 18%, with a narrow 40% rate for luxury and sin goods. The old 12% and 28% slabs are gone, with most of their items now at 5% and 18% respectively. For most small businesses this is a simplification and, for many, a genuine rate cut on the things they sell.

Your job is unglamorous but small. Confirm the new rate for each HSN you trade, update your billing before your next invoice, reprice and reprint, fix your listings, and file the straddle period cleanly. Do that this week and the reform works for you instead of against you. When in doubt on any single item, do not guess. Confirm the current rate for your HSN, and lean on your accountant for the edge cases.

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Frequently asked questions

+ When did the new GST rates under GST 2.0 come into effect?

The GST Council approved the reform at its 56th meeting on 3 September 2025. CBIC issued the rate notifications on 17 September, and the new rates went live on 22 September 2025. Sales from that date carry the new rates, while earlier sales keep the old ones.

+ What are the new GST slabs in 2025?

GST 2.0 uses three working rates, 0%, 5% and 18%, plus a special 40% de-merit rate for a short list of luxury and sin goods. The old 12% and 28% slabs were removed, with most of their items moving to 5% and 18% respectively.

+ Which items became cheaper under GST 2.0?

Broadly, most 12% items dropped to 5% and most 28% items dropped to 18%. Verified examples include hair oil, soap and shampoo (18% to 5%), televisions, refrigerators and cement (28% to 18%), and staples like roti and paneer moving to nil. Confirm your exact HSN before pricing.

+ Did the GST registration threshold change?

No. The broad thresholds stayed the same. Registration generally becomes mandatory for goods sellers once turnover crosses ₹40 lakh a year, and for services at ₹20 lakh, with lower limits in special category states. Some cases, like selling through an e-commerce operator, require registration regardless of turnover.

+ Does the composition scheme still exist after the reform?

Yes. The composition scheme continues. Traders and manufacturers up to about ₹1.5 crore turnover, restaurants up to the same limit, and service or mixed suppliers up to ₹50 lakh can opt in, paying a small flat percentage of turnover. You cannot claim input tax credit under it. Reconfirm current figures before opting in.

+ Do I have to pass the GST cut on to my customers?

You have a commercial choice. You can lower the shelf price by the tax saving, hold the price and keep more margin, or split the difference. Whatever you choose, keep your invoices and listings consistent so a customer never sees a rate on the bill that differs from the sticker.

+ How do I know the correct new rate for my product?

Your rate follows your HSN code, not the product name. Two similar-sounding items can carry different codes and rates. Pull your catalogue, check each HSN against the CBIC notifications or a reliable source, and confirm the current rate for your HSN before you commit a price.

+ What happens to invoices raised right around 22 September 2025?

Sales before 22 September carry the old rates and sales on or after carry the new ones. When you file GSTR-1 and GSTR-3B for the straddle period, do not lump everything under one rate. Split it by date so your return matches the actual invoices you issued.

+ Is individual health and life insurance really tax-free now?

From 22 September 2025, individual life and individual health insurance premiums moved from 18% to nil, which lowers the cost of a personal policy. Group insurance policies, including employer-sponsored group cover, continue to be taxed at 18%. Confirm the position for your specific policy type.

+ Do the new rates affect my input tax credit?

They can. When the GST on your purchases falls, the credit you build up against your sales changes, and your net cash outgo may shift. Watch your input tax credit ledger through the first couple of return cycles after the change so nothing catches you out.

+ I sell handmade goods below the threshold. Does GST 2.0 change anything for me?

If you are below the registration threshold and not otherwise required to register, you may not need GST at all, and the reform changes little for you directly. Many handicraft items also carry low or nil rates. Confirm your turnover position and your product rate before assuming you must register.

+ What is the single biggest mistake to avoid during the changeover?

Billing at the old rate because your software rate master was never updated, or leaving marketplace listings at the old rate while your invoices run at the new one. Both overcharge customers and create refund headaches. Update your rate masters and listings before your first post-change invoice goes out.