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Seed fund · Pre-seed–Seed · Mumbai

WEH Ventures

Verified by Women Can Startup

Snapshot

Firm type
Seed fund
Founded
2017
Headquarters
Mumbai
Fund / AUM
Fund II ~₹120 Cr; Fund I ~₹40 Cr
Typical cheque
₹1 Cr – ₹3 Cr
Geographies
India
Leads rounds
Yes
Last updated
23 July 2026

About WEH Ventures

A Mumbai seed fund that bets early on India-centric consumer, content and fintech startups, typically leading small first rounds. It runs a concentrated, hands-on portfolio with an emphasis on distinctive India-first models.

WEH Ventures is a seed fund based in Mumbai, founded in 2017, investing in India. It backs companies at the Pre-seed and Seed stages, with a focus on Fintech, Content, Media, Commerce and Education. Typical cheques run ₹1 Cr – ₹3 Cr. It usually leads the rounds it joins.

On fund size, the firm reports Fund II ~₹120 Cr; Fund I ~₹40 Cr. Its portfolio includes smallcase, Pratilipi, Jar, MasterChow, AppsForBharat and Animall.

Investment focus

Notable investments

6 of WEH Ventures’s better-known bets, grouped by sector. Names in coral open the company’s profile or founder story on this site.

Fintech

smallcase
Jar

Content

D2C food

Consumer

AppsForBharat

Sri Mandir

Agritech

Animall

How to pitch WEH Ventures

Practical pointers drawn from what WEH Ventures says it backs. Always confirm the current focus and process with the firm before you reach out.

  • They invest at Pre-seed and Seed. Approach them when your company is at the idea or pre-product stage, through to companies with an early product and first signs of traction.
  • Their focus is Fintech, Content, Media, Commerce and Education, so lead with why you fit there.
  • Cheques are typically ₹1 Cr – ₹3 Cr, so size your round and ask accordingly.
  • The strongest way in is a warm introduction, ideally from a founder they have backed, such as smallcase, Pratilipi and Jar.
  • You can find the team and their current focus on their website, linked below.

Partners

Deepak Gupta

Founding Partner

Rohit Krishna

General Partner

Website & links

Frequently asked questions

What stage does WEH Ventures invest at?
WEH Ventures invests at the Pre-seed and Seed stages, typically writing cheques of ₹1 Cr – ₹3 Cr.
What sectors does WEH Ventures invest in?
WEH Ventures focuses on Fintech, Content, Media, Commerce, Education, Healthcare and Consumer.
Which companies has WEH Ventures invested in?
Notable investments include smallcase, Pratilipi, Jar, MasterChow, AppsForBharat and Animall. See the full list on this page.
Who are the partners at WEH Ventures?
Key people include Deepak Gupta (Founding Partner) and Rohit Krishna (General Partner).
Where is WEH Ventures based?
WEH Ventures is headquartered in Mumbai.
Does WEH Ventures invest in women founders?
WEH Ventures is a generalist fund and backs strong founders regardless of gender, women founders included. For funds with an explicit women-founder mandate, see our women-focused funds list.

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